Thanks 4 the Ad/d - Mahmoud Khaled, 2008

The installation fuses the space of the hospital, the form of the light-box as a public medium for advertising, and the format of the online profile to represent personal identities all embodied in a stark and clinical environment.

In this installation, Mahmoud Khaled’s point of departure is a series of online profiles of HIV-infected individuals who use the web as an alternative platform for exchanging information about taboo issues still ignored in the health care system in Egypt.